Thermal Disc Printing Technology - What it is and How it Can Benefit You and Your Business

SUMMARYretransfer printing is a two-step print and retransfer
No matter what business you are in, you likely haveprocess. How does it work? During the initial printing
data stored on one or several optical discs. Perhapsstage, the printer copies an image to a clear
you have large files, music, documents, videoretransfer ribbon. The color is applied from the
content, medical images, records or backup data thatprinter's supply ribbon, which contains a colored ink
you have saved and need to distribute. You'vecoating of cyan, magenta, and yellow in sequential
already made the wise decision to record this datapanels. The second stage is the retransfer process.
on a CD, DVD or Blu-ray Dis, thereby ensuring it willDuring this process, the image and the color are
last a long time as well as be easily distributed andapplied to the disc. Using heat and a small amount of
stored. You've also guaranteed that your data can bepressure, the print head irons over the ribbon,
read by any computer anywhere in the world. Nowthereby retransferring the color image from the
you have one more decision to make: how to createribbon to the disc, hence the name thermal
a clear and informative label for the disc.retransfer printing. The whole process takes about
The disc itself has a large surface area to work with,one minute.
so it makes sense to utilize this exterior. That way,Another difference between the two thermal print
you and the recipient will know the contents of thetechnologies is that the disc used in retransfer printing
disc just by looking at it. There are two commonmust have a top coating designed for thermal
means to this end. First, you could use a Sharpie orretransfer. Because the color image is applied to the
other soft tipped, permanent marker to write theretransfer ribbon and then the disc, the ink gets
contents directly on the disc's surface. Permanentfused into the optimized disc surface, and it is there
markers work quickly and easily, but they stop shortto stay. Thermal retransfer print is not a
of what most professionals expect inlaminate-remember, your credit card doesn't have a
business-to-business information transfer.layer that someday peels off. Thermal retransfer
You could also use one of the many inkjet printersprint is permanent. (The only difference between a
that have the ability to print on specially-coated discs.credit card and a printed disc is that credit cards are
These printers are inexpensive but have twoprinted on two sides, of course, and optical discs are
drawbacks, the first of which is the cost of ink. Mostonly printed on the top surface.) The ultimate result
manufacturers sell their printers at a low cost andis a photo-realistic, color label that is clear, smooth
look to ongoing ink sales for profit. The secondand highly durable.
disadvantage to inkjet printers is the lack ofWHAT ARE THE BENEFITS OF THERMAL
permanence. Most inks are water-based, and if theyRETRANSFER PRINTING?
get damp or wet, you have a messy problem onIn terms of label design and durability, thermal
your hands.retransfer printing rises above direct thermal printing.
As a professional, it does not make sense to recordBut why the two step process of thermal retransfer
and distribute large amounts of data on a disc if theprinting, and is it worth it? Absolutely.There are six
label does not live up to the value of the content.key benefits of thermal retransfer printing.
Fortunately there is a third option-one that won'tA Perfected Two-step Processhermal retransfer disc
fade, smudge or sell you short. Thermal disc printingprinting is a two-stage process, and each stage is
is the ideal solution for every disc that needs a clear,optimized for high quality and durability. The print
reliable and professional label.portion is simple-the image is printed to the retransfer
This article explains the technology and benefits ofribbon. The second stage-the retransfer stage-use an
thermal disc printing.exact amount of heat and pressure to fuse the ink
INTRODUCTIONto the disc. Each step in the thermal retransfer
Thermal disc printing provides an ideal solution to yourprinting process does its specific job to perfection.
disc printing needs. In this paper, we'll answer theConsistency
two basic questions behind this type of printing:The print head mechanism always prints to a
- What is thermal disc printing? First, we'll address theconsistent surface-the retransfer ribbon. Unlike a
two basic technologies behind the solution: directdisc's surface, the retransfer ribbon surface is a
thermal printing and thermal retransfer printing.constant variable. As a result, the print head lasts
- What are the benefits? After discussing the twolonger and the print consistency is optimized with
technologies, we'll explain how one thermal printingeach print.
technology is superior to the other.Dramatically Improved Throughput
WHAT IS THERMAL DISC PRINTING?If you are using a disc production system that
There are two different types of thermal printing:records and prints, the thermal retransfer printer can
direct thermal printing and thermal retransfer printing.actually print the image to the retransfer ribbon while
Each processes uses heat and pressure to transferthe disc is still in a recorder. The result? Dramatically
ink from a ribbon to the surface of the disc. Althoughimproved throughput, which means you can do more
the processes vary slightly, the results differwith less and increase your business potential.
significantly.A Predictable and Low Cost
Direct Thermal PrintingWith thermal retransfer printing, the cost per disc is
As its name suggests, direct thermal printingpredictable and low. Each disc uses only three color
transfers ink from an ink ribbon directly to the disc.panels and just a portion of the retransfer ribbon.
Through a mix of heat and pressure, the print headThe cost per print is less than 35 cents, and each
transfers wax-based ink from a thermal ink ribbon todisc costs the same. In addition, print ribbons are
the top surface of a disc. The disc itself may or maylong, resulting in extensive print runs that eliminate
not be treated with a special top-coating that isthe need for you to reload the printer or scramble
optimized for thermal printing. Although both treatedfor inkjet cartridges. Predictable costs mean
and non-treated discs are acceptable, you will, ofpredictable customer quotes and production budgets
course achieve superior durability results with afor your business.
coated disc. In either case, the printed disc canDurability
withstand modest handling and can endure aRetransfer print technology results in printed images
moderate amount of water and sunlight. However, ifthat are scratch proof, water proof, fade resistant
the printed disc is going to be handled a lot, you willand UV protected. The images will look good and last
eventually see the effects of abrasion overthe entire life the disc. These durability benefits
time.Therefore, direct thermal printing is often usedsimply cannot be achieved with direct thermal print
for restore discs, backup software copies, monthlytechnology.
phone and payroll logs,bank statements andHigh-quality, Photo-realistic Color Labels
whenever one-time use of a disc is the norm.High print resolution allows thermal retransfer printers
Most of the wax-based inks in direct thermal printingto deliver photo quality images with a level of
complete print jobs fairly inexpensively. In the Unitedsharpness and detail that is not available in other print
Sates, the cost of thermal disc printing is under 10technologies. Thermal retransfer printers, such as the
cents per disc. However, you will not achieve brightRimage Everest 600, are able to print from the outer
and vibrant labels with this thermal print technology;edge to the inner hub, talking full advantage of the
the ribbons are strictly monocolor (black print on adisc surface. In addition, retransfer printers are
silver or white disc). If you can live with basic,optimized for computer graphics and large areas of
single-color labels, direct thermal disc printing will worksolid color, allowing a variety of color changes and
well for you.gradients to be applied to the disc.
Thermal Retransfer PrintingCONCLUSION
Your second option for one-at-a-time disc printing isWe've discussed inkjet printing, direct thermal printing
thermal retransfer printing. Never heard of thermalas well as thermal retransfer printing. So, which print
retransfer printing? If you are like most folks, thereprocess is best? The good news is that all three
are a couple examples in your wallet right now. Thework and are widely available. You can select the
most common use of thermal retransfer printing isprint process and printer based on your needs; and
for credit and debit cards. The credit card market,you don't have to make a certain process work for
like much of the optical disc market, requires highyou if the fit just isn't there. However, if you are
quality color, high resolution, great durability,looking for high quality color, high resolution, superior
permanence and low cost per print, and thermaldurability, permanence, low cost per print and
retransfer printing delivers it all.photo-realistic labels, you can't deny the outstanding
The main difference between thermal retransfertechnology and benefits of thermal retransfer printing.
printing and direct thermal printing is that thermal