| I often wonder why people don't take computer | | | | our information. But the reality is this: there are only |
| backup as seriously as I do. I spend between two | | | | two types of computer users in this world - those |
| and six hours working in front of my computer every | | | | that have suffered a computer failure, and those |
| day. I know people who spend their entire work day | | | | that will. |
| in front of one. Some of those same people backup | | | | Now I'm not suggesting that you go out and buy |
| rarely, if ever. I bet you're one of them. So imagine if | | | | insurance on the information inside your computer. |
| your computer goes down and your information is | | | | The cost of that type of insurance is upwards of |
| lost. How many days would it take for you to | | | | $3500 per year. Not only that, but you have to |
| recreate your work? And how much money would | | | | prove that the information you're insuring is actually |
| you lose as a result? What if that work is creative, | | | | valuable. And, even if you pay the fee and prove the |
| and was done during a moment of clarity that you | | | | value of your data, having insurance on your |
| just can't get back. And if you can't recreate your | | | | information won't get it back for you. At best, you'll |
| work, you'll have to pay someone to recover it. Even | | | | receive a cheque for its perceived value. |
| if it's something simple, it can cost hundreds - if not | | | | Our Virtual Tape Drive service is listed in the data |
| thousands - of dollars, and the recovery may not | | | | recovery section of the Yellow Pages, and not a |
| even be successful. It's usually at this point that | | | | week goes by that we don't get at least one call |
| people, just like you, finally seek out a serious | | | | asking us for help from someone who wasn't backing |
| solution, like offsite data backup. | | | | up and experienced a computer crash. These people |
| I would like to suggest that you start thinking about | | | | weren't insured. They didn't protect their information. |
| computer backup the same way you do about | | | | If you get in a car accident without insurance, your |
| insurance. I know that insurance is something that we | | | | costs will far exceed the cost of the insurance that |
| don't like to talk about, but we all pay it. I don't get in | | | | you should have had. The same can be said for data |
| my car in the morning thinking that I'm going to get | | | | recovery. |
| in an accident, but I did just pay my renewal fees for | | | | Here's the good news: I can get you insurance for |
| car insurance. I also don't think that my house is | | | | your information that will be significantly cheaper than |
| going to burn down tomorrow, or that we're going to | | | | any other type of insurance you'll ever get. Not only |
| have a theft, but of course my property is insured. | | | | that, but if you have to use that insurance, I won't |
| The same can be said for computers. None of us | | | | give you a cheque ... I'll give you your information |
| expect our computers to go down and wipe out all | | | | back! |