| This is a review of the Sony KDL-37EX403 - the | | | | It can even support LPCM and Mp3 for music, |
| company's latest addition to its highly acclaimed | | | | AVCHD and MPEG2 for videos, and Jpeg for images. |
| Bravia series. The Bravia series is Sony's flagship | | | | Most people buy an LCD TV because they want a |
| series for its high-end TVs. It is one of the highest | | | | home theater system. These Sony KDL-37EX403 |
| grossing LCD TV series for several years now. The | | | | TVs are likely to be accompanied by a standalone |
| Bravia is famous for its elegance and superb picture | | | | sound system. However, the built-in speakers must |
| quality. We are going to see if this addition will be | | | | be powerful enough for regular viewing. The Sony |
| able to hold the reputation of its manufacturer. | | | | has satellite speakers that can deliver a total of 20 |
| We will start of by looking at the build quality and | | | | Watts of sound. It has enough power to provide |
| physical characteristics. The Sony KDL-37EX403 is 37 | | | | ample sound to an average size room. Even at it is |
| inches of Full HD technology. This model has the | | | | maximum volume, the speakers were still able to give |
| same piano black finish found in other Bravia LCD | | | | crisp and terrific sound quality. |
| TVs. The images were very clear and vibrant. We did | | | | The TV also uses the same Xross MediaBar that you |
| not find any signs of discoloration or contrast | | | | can find in other Bravia LCD TVs. The Xross |
| problems. The display was just perfect. | | | | MediaBar is Sony's award winning menu system that |
| Wi-Fi access is the latest addition to the Bravia series. | | | | is also found in its PlayStation devices. The graphical is |
| The Sony KDL-37EX403 has the same Wi-Fi | | | | stylish and very user-friendly. You will be able to |
| technology that is going to be used by other 2010 | | | | access music, video, HD content, and the internet in |
| Bravia LCD TVs. However, you would need to | | | | just a flick of a button. |
| purchase a separate network adapter to activate its | | | | This Sony KDL-37EX403 TV has all the technology |
| internet feature. The network adapter can be | | | | that can help improve the quality of videos. It even |
| connected through a USB port found of its back. The | | | | has the award winning Bravia 3 Engine. The ACE or |
| same port is compatible with external flash drives or | | | | Advance Color Enhancer is another great feature on |
| any external storage disk. | | | | this Bravia. Sony has installed every software and |
| Since this Sony KDL-37EX403 model is part of the | | | | technology on this TV just to make sure you get |
| Bravia series, it has all the ports that you can find in | | | | the quality that you are paying for. |
| cutting edge TVs. There are two HDMI slots on the | | | | To conclude this review, the Sony KDL-37EX403 is |
| front and two more on its back. There is also a | | | | truly a very fascinating LCD TV. It is a perfect |
| D-Sub port for the PC, High-speed USB, and 3.5 mm | | | | addition to the world famous Bravia series and is 37 |
| jack for earphones. Those are just a few of the | | | | inches of the best LCD TV technology that you get |
| ports that you can find in this 37-inch Bravia LCD TV. | | | | buy. |