How to Position Data Duplication within your business to ensure budget sign off

Unfortunately deduplication is also considered bythe ‘data centre’ talent pool or highlight how
many as ‘hype’, ‘the latest buzz’ oron-site data retention of up to 3-months simplifies
‘not a priority’, so how do you position thisthe restore process and makes nearline data more
technology internally to ensure that budget isaccessible.
released?3. Increased Reliability: If existing infrastructure is
Overviewprone to failure outline at a high level how
The average UNIX® or Windows® disk volumeinstantaneous verification of reliability and self-healing
contains thousands or even millions of duplicate datacapabilities of a solution would benifit.
objects. As data is created, distributed, backed up,4. Speed: How does the implementation of
and archived, duplicate data objects are storeddeduplication increase the recovery time Objective
un-abated across all storage tiers. The end result is(RTO) ?
inefficient utilisation of data storage resources where5. Maximise Capacity: By eliminate data redundancy
backups now take so long that full copies of data arewill massively reduce nearline data sets and optimise
impractical and recovery times fall well outsidestorage capacity thereby giving a better return on
expectations of the business.investment (ROI)
Eliminating duplicated data gives immediate benefitOther areas to highlight
through storage space efficiencies and shorter1. Lack of Capacity: Managing an ever-increasing
backup windows. Put simply, save storage space byamount of backup and archive data and a constant
reducing duplicated data.need for extra storage capacity. Deduplication of
Commercial Benefitsdata reduces the need to keep adding more storage
In today’s economic climate if the cost/benefits2. Cost Pressures: Constant pressure to reduce the
are not clear it is unlike that budget will be signed off.costs associated with primary and nearline storage.
We can all be guilty of getting our heads turned by a3. Complexity: Operational errors including human
shiny new piece of technology without a fullhandling errors (e.g. storing/retrieving the wrong tape)
appreciation of how our organisation will benefit.and procedural errors (e.g. backing up wrong or
There are four important questions you should askempty files).a. Operating multiple data backup
yourself to determine if the investment is trulysolutions for different operating platforms (i.e. one
justified:solution for UNIX and a different solution for
1. Will the solution meet your organisation’sWindows).b. Not able to effectively backup VMware
Service Level Agreements (SLAs)?environmentc. Ensuring new applications and storage
2. Does the proposed solution improve yoursystems are protected/integrated into the existing
regulatory compliance?backup process
3. Can the solution be reasonably integrated into your4. Unreliable Backups and Restores: Tape solutions
current environment?incur high failure rates and have difficulty meeting
4. Does the solution have a clear and measurabletheir backup windows.a. Length of time taken to
ROI, not just future savings?backup datab. 30% of all Data restores failc.
These are tough requirements, but important toIneffective backup for remote sitesd. Existing backup
consider as budgets get tighter and you aresolution does not carry out incremental backups.
expected to do more with less. Identify how it5. Disaster Recovery: Many companies do not have a
specifically benefits your business.secure, cost-effective or reliable disaster recovery
(1) Management Benefits: How does the ability theplan.a. Not having effective backup for DR
store “more” data per storage unit, or retainpurposes.b. Not being able to restore data instantly
online data for longer periods of time help. ForDesign a Deduplication Plan
Example, highlight what benefits your business will getWhiteboard and map things out. Planning for
by being able to recover a file version from 3 weeksdeduplication is different than merely adding disk.
ago without the need to start the process ofWhy? Different deduplication technologies provide
identifying which tape it’s on, where the tape isdifferent ways of de-duplicating your data. This also
and how long will it take to source the tape andrequires a fresh look at the sources of backup
physically recover the file.streams and backup software licenses. Is your
(2) Cost Benefits: How does deduplication reducedenvironment media-, drive- or capacity-based? Will
your storage acquisition cost and will this provideyour tape rotation plan change when you are able to
longer intervals between storage capacity upgrades.store much more backup data on disk?. Engaging an
What reduction in capital expenditure (Capex) can beindependent systems integrator at this stage can pay
achieved?dividends and cut through the some of the
Questions to answer‘marketecture’
Measure & Analyse your Backup and RecoverySummary
The first step is to outline the goals for yourData Deduplication provides the ability to help reduce
deduplication project. Benchmark your current backupoverrunning backups as de-duplication at source
environment, and measure those results against yourmeans lower volume data is backed up helping to
organisation’s Recovery Time Objectives (RTO)alleviating strain on managing backup environment.
and Recovery Point Objectives (RPO) i.e. how longIt can provide a reduction of the backup window by
will it take to get back the way I was?.up to 50 times by not backing up multiple copies of
• What issues do you currently have surroundingthe same file allowing you to gain the ability to
your backup window?o How is this affecting youreffectively manage the backup of all remote offices
business?o Is your backup window increasing due tofrom one central location. You will also be a position
data growth, and long term how will you meet thisto better manage rapid data growth whilst managing
requirement?o How often do you have issuesrisk, the majority of time spent on data protection is
surrounding failed backups? How does the businessspent dealing with recovery following an event as
suffer?o How many simultaneous backup jobs areopposed to proactively managing against such
being run?occurrences, proactive.
• Are you running or planning to run a virtualisedConclusion
environment and if so what issues are you havingIf you are a medium to large sized multisite
anticipating having backing up this environment?organisation and are currently using a tape-based
• If you have remote sites, Who is responsiblesolution or looking at disk-based solutions and storing
for managing their backup?, What issues do youat least 100 GB of nearline data who is motivated to
have in relation to backing up remote sites?reduce financial, operational and business costs
• What are the costs in relation to tapeassociated with nearline storage, including backup and
management? (Purchase, taking off site, storage,disaster recovery you should investigate the data
recovery charges etc)deduplication solutions in the market place today. By
• What benefits would your business get frompreparing some documentation prior to this will not
having on-site retention times of more than twoonly help you crystallise what problem you are trying
weeks?to solve, but what potential budget is available and
• Briefly detail your current disaster recoverywhether you have a convincing commercial argument
solution.o Are you meeting your backup andfor implementing this technology.
recovery objectives/ SLA’s?o Do you haveUpon installation, be sure to adjust your backup
Offsite replication for disaster recovery and longersoftware to get the maximum value out of your
term retention?o How do you ensure remote officelicensing model. Make sure you validate the
data protectiono When was the last time you testeddeduplication backups, can you meet all SLAs? Did
your plan?you meet your project goals? Do both local and
• How would your organisation benefit from?oremote sites have the right data? Did you prove that
Significantly shorter backup windows?o Extendedthe data is on disk and not on an offsite tape? Did
on-site/on-disk data retention, typically 30–90you get the data reduction ratio you expected?
days?o Faster restores from disk?Management savings are often the most difficult to
Value Propositionsquantify, but that does not make them any less
Now collate the answers to highlight what value yourimportant. Set up a review process to test RTO and
business would receive i.e.RPO at unexpected points. Finally, validate the cost
1. Reduce Costs: Quantify what reductions in backupsavings and let your Financial Director know that the
and recovery costs could be made by eliminatingROI is real.
tape based systems. Include Capital (Hardware,About Alpha
Software) and Revenue (maintenance, wages andAlpha offers independent advice on Data
support) Expenditures. List out the potential savingsDeduplication technologies including Data Domain,
so that you have figure that you can compareNetApp, Overland Storage and Quantum. Our solution
alternative solutions againstset can offer significant cost savings to customers
2. Simplicity: Document how, for example andwho are still using tape, using VTLs to cache backup
Automated/centralised management of remote sitesdata before moving them to tape and who are
could eliminates complexities and make better use ofalready using disk.