| The gradual evolution of the optical disc technology | | | | Blu-ray discs is expected to drive the growth of the |
| saw the arrival of the DVDs. DVDs changed the | | | | home theater segments to further unprecedented |
| entire entertainment experience. People could watch | | | | heights. |
| the latest blockbusters from the comfort of their | | | | Advanced Optical Discs |
| homes with their latest high definition DVD players, | | | | Yet another technology, or format to be precise, |
| with unmatched picture quality and audio output. | | | | which is giving the Blu-ray format a good run for its |
| DVDs are everywhere, so too are DVD players. You | | | | money, is the Advanced Optical Disc (AOD) format. |
| have the high definition DVD players with all sorts of | | | | It has been created by Toshiba in collaboration with |
| features. The future lies with emerging technologies | | | | NEC. Even though it is considered the main rival to |
| like Blu-ray and advanced optical discs. | | | | the Blu-ray format, ironically, it is being supported by |
| Blu-ray Discs | | | | the DVD forum that includes nine members, who are |
| Blu-ray, popularly known as BD or blue-ray discs, is a | | | | 'Blu-ray disc founders.' While a single layered disc using |
| next-generation optical disc that has been developed | | | | this technology holds around 15 GB of data, a double |
| by the Blu-ray Disc Association (BDA). The group | | | | layered disc would hold 30 GB of data. One can |
| consists of leading consumer electronics giants, PC | | | | compress 20 GB of data in the recordable version. |
| and media manufacturers, like Philips, Samsung, Sony, | | | | This format too uses the blue laser, the difference |
| Sharp, HP, Hitachi and Panasonic, to name a few. The | | | | being the higher compression of the video stream. |
| format enables recording, rewriting and playback of | | | | One major advantage of the AOD format over the |
| high definition video (HD). One major advantage that | | | | Blu-ray format is the fact that the AOD format will |
| the technology has over conventional DVDs is that it | | | | cost you less. Although not a great deal is known |
| allows for more storage capacity. It can hold up to | | | | about the format as yet, if one were to go by the |
| 25GB on a single layered disc and 50GB on a | | | | Toshiba-NEC team, then the players would be smaller |
| dual-layer disc. The technology also incorporates | | | | than the ones using Blu-ray format. |
| advanced video and audio codes for the ultimate high | | | | Capable of playing high definition DVD, some models |
| definition viewing experience. The name Blu-ray is | | | | using the AOD format from Toshiba have already hit |
| used because the format uses a blue-violet laser, | | | | the markets. They are roughly priced around |
| instead of a red laser as in the case of traditional | | | | $500-$800. Details available on the progression of the |
| DVDs. | | | | technology are sketchy, however, during this point in |
| Another major advantage with Blu-ray format lies in | | | | time. |
| the fact that the entire technology is backwards | | | | Industry Trends |
| compatible. You can now play your old CDs and | | | | Industry analysts believe that the Blu-ray format |
| DVDs through a BD/DVD/CD compatible unit. The | | | | would hold sway over the masses in the near future. |
| blue-violet laser has a shorter wavelength than a red | | | | There are other related technologies which are also |
| laser, which enables it to focus on a disc area with | | | | trying to break in, like the Holographic Versatile Disc |
| greater precision. The data is also packed on the | | | | (HVD) technology. This technology is still at a |
| surface of a disc more tightly. This explains the disc's | | | | research stage and claims to have greatly increased |
| capability to store more data, even though it is of | | | | storage capacity than both Blu-ray and HD DVD |
| the same size as a traditional CD. | | | | formats. |
| The technology is supported by some of the world's | | | | Researchers are also working on many other |
| leading manufacturers. In fact, many major movie | | | | technologies. Some of them are claiming to be |
| studios have already announced titles with Blu-ray in | | | | working on a technology with a storage capacity that |
| them. Warner, Disney, Sony, MGM, and Paramount | | | | is, believe it or not, 100 times that of a DVD. The |
| are among the leading studios who have embraced | | | | technology involves making disks with a |
| the format. Some of the famous titles include movies | | | | three-dimensional structure rather than the traditional |
| such as Desperado, Fantastic Four, Hero, Kill Bill, and | | | | two dimensional DVDs. With data storage and |
| Lethal Weapon. Sony has in fact come out with a | | | | protection assuming importance, research on various |
| mass produced model, which has already hit the | | | | lines is being carried out. Most of these research |
| market. Several other leading brands have also | | | | activities have the potential to revolutionize the home |
| announced their intentions to launch models with the | | | | theater market. |
| Blu-ray format. | | | | With convergence of various features being the |
| The Blu-ray movie codes are different from that of | | | | trend nowadays, there are several models of DVD |
| DVD region codes. So you have North America, | | | | players already available in the market, which have |
| South America, Japan, and East Asia excluding China | | | | gaming options apart from playing DVDs. The |
| forming the Region 1, followed by Europe and Africa | | | | increasing popularity of home theater systems is |
| forming the Region 2. China, India, and Russia make | | | | driving the research in this field. |
| up Region 3. | | | | Movie makers too are increasingly dependent on |
| One major disadvantage with Blu-ray format is that | | | | digital formats for both film making and projection. |
| many standard DVD players are unable to read the | | | | Digital video and audio outputs are considered far |
| discs. This problem is being rectified in the form of | | | | more superior to the existing traditional methods, and |
| backward compatible players though. The growth of | | | | offer viewers an enhanced movie experience. |