| Before writing this article I had changed my list many | | | | is a fantastic application that is only available on the |
| times. There are many great things about Apple's | | | | Mac platform. It is considered by many as the best |
| products over rival companies, but getting the order | | | | tool for the job and has a good reputation in industry. |
| is subject to personal opinion. | | | | For Windows users the equivalent might be Adobe's |
| #1 - Aesthetics | | | | Premier Pro - which is also very good. However the |
| Different people have different likes and dislikes. | | | | magic quality of Apple is the deciding factor - as |
| When it comes to computers price often becomes | | | | most people who know a thing or two about video |
| of paramount importance - and there are some | | | | editing would opt for Final Cut Pro every time. |
| fantastic bargains available as a result. On the other | | | | # 3 The Apple Store |
| end of the scale there is the Apple range. You pay | | | | If you've never visited an Apple store, it is definitely |
| over the odds for the specification, but you also get | | | | a unique experience. The London store has an open |
| a little bit of magic. Macs are perfect for those who | | | | floor which displays the entire Apple range. The |
| can't stand the idiosyncrasies of Windows. I think | | | | interior is very spacious and is more like a fashion |
| that is really important for some people to be proud | | | | show room than a computer store - yet another |
| of the tools of their trade. Depending on the person | | | | subtle but important message about the values of |
| and trade the tool means different things. The toilet | | | | the brand. Best of all, the computers are switched |
| cleaner being proud of his mop sounds ridiculous. One | | | | on, internet ready, and are loaded with software. So |
| mop is just the same as any other mop, and what | | | | users can try before they buy. |
| difference would it make anyway? Take a surgeon's | | | | Upstairs there is a small auditorium where people can |
| knife and that's a different story. Using a carving | | | | learn how use OS X and the various applications |
| knife or a pen knife for open heart surgery would be | | | | made by Apple. Along another side there is a long |
| just as ridiculous, even comical. But why is this? | | | | bar, but despite the way it looks they don't serve |
| It may be symbolic of self worth and an indication of | | | | drinks. Instead the bar tender look alikes are Mac |
| perfectionism in professionals. Therefore I often | | | | experts, ready to dispel any Apple related problem |
| notice Apple computer owners are often take their | | | | that you can throw at them. No other computer |
| profession very seriously and enjoy the | | | | company offers this kink of quality customer |
| embellishments of their computer. A Windows PC | | | | experience. |
| could do the job, but the unnecessary extra quality is | | | | Zach Hope is the author of |
| a constant reminder to the user of the meaning of | | | | Speed-Up-Windows-XP.com, a site that can teach |
| perfection. | | | | anybody to speed up Windows to invigorate old |
| # 2 Video Editing | | | | computers. You can have dramatically more PC |
| If you're serious about making movies, Final Cut Pro | | | | speed today from your slow computer. |