| USB flash drives - also often referred to as thumb | | | | deliver their message. Flash drives can now be |
| drives or jump drives - act as reusable portable hard | | | | pre-loaded with data, music, video or other content. |
| drives. These small units - about the size of a pack | | | | The devices can also be setup to auto-run a |
| of gum - can easily be carried in a pocket, worn | | | | marketing message or load a specific website when |
| around the neck like a necklace or used as a key | | | | inserted into a computer. Customers are able to |
| chain by your clients and prospects. There are even | | | | continue to use the flash drive, storing their data |
| USB flash pens - with the flash drive "hidden" inside | | | | alongside the pre-loaded content. A custom logo USB |
| the writing utensil. | | | | flash drive that also holds a pre-loaded message or |
| USB flash drives plug directly into your Universal Serial | | | | presentation offers companies the benefit of |
| Bus (USB) port of a computer and are typically built | | | | delivering a branded product AND targeted message |
| to hold between 64 megabytes and 2 gigabytes of | | | | at the same time. |
| data. The popularity of flash drives have grown | | | | The concept of delivering your marketing messages |
| significantly over the past several years as storage | | | | via thumb drive was started several years ago when |
| capacities have increased and USB-enabled computers | | | | automobile manufacturers provided flash drives |
| have become ubiquitous. The popularity and | | | | pre-loaded with presentations touting the features of |
| capabilities of flash drives has led to the advent of | | | | their latest models. The idea has caught on - and not |
| flash drive marketing. | | | | just for big companies. Looking for creative and |
| The use of USB flash drives as effective marketing | | | | cutting edge ways to stand out from the |
| tools is continuing to evolve for forward thinking | | | | competition, large, medium, and small sized firms, |
| marketing professionals. | | | | companies and organizations across a wide range of |
| Custom Flash Drive Marketing Delivers Branded | | | | industries are now looking to flash drive marketing to |
| Product To Customers | | | | communicate their messages. |
| Thumb drives can be stamped with a company's logo | | | | Ways That Organizations Can Utilize Flash Drive |
| and as a result, custom logo USB drives have | | | | Marketing: |
| become trade show and convention favorites. | | | | - Schools can provide handbooks and required course |
| Companies are giving branded custom logo flash | | | | materials to incoming students via thumb drives |
| drives to key customers and prospects providing | | | | featuring school colors and mascot. Students can |
| them with an instant reminder of your company | | | | continue to use the thumb drive for data storage |
| every time they use the flash drive to transfer files | | | | and transfer throughout the school year |
| or back up a document. Providing your customers | | | | - Design and creative agencies can provide |
| (and potential customers) with a branded custom | | | | multi-media portfolios with links to additional |
| logo USB flash delivers a great way to market by | | | | web-based content |
| keeping your brand in front of customers while giving | | | | - Bands can promote and deliver new music via flash |
| them something of real value they will use over and | | | | drive. In addition, bands can use USB mp3 players to |
| over. | | | | allow users to listen to music directly from the device |
| Flash Drive Marketing Delivers Branded Product With | | | | As the popularity and capabilities of USB flash drives |
| Targeted Messages | | | | continue to grow, marketing professionals will |
| Using flash drives as branded giveaways and | | | | continue to find unique and innovative ways to utilize |
| corporate gifts are just the tip of the marketing | | | | flash drive marketing. The marketing possibilities may |
| iceberg. Savvy marketers are increasingly using the | | | | only be limited by the imagination. |
| storage capabilities of these compact devices to | | | | |