| USB flash drives - also often referred to as | | | | of these compact devices to deliver their |
| thumb drives or jump drives - act as reusable | | | | message. Flash drives can now be pre-loaded |
| portable hard drives. These small units - | | | | with data, music, video or other content. |
| about the size of a pack of gum - can easily | | | | The devices can also be setup to auto-run a |
| be carried in a pocket, worn around the neck | | | | marketing message or load a specific website |
| like a necklace or used as a key chain by | | | | when inserted into a computer. Customers |
| your clients and prospects. There are even | | | | are able to continue to use the flash drive, |
| USB flash pens - with the flash drive | | | | storing their data alongside the pre-loaded |
| "hidden" inside the writing utensil. | | | | content. A custom logo USB flash drive that |
| | | | also holds a pre-loaded message or |
| USB flash drives plug directly into your | | | | presentation offers companies the benefit of |
| Universal Serial Bus (USB) port of a computer | | | | delivering a branded product AND targeted |
| and are typically built to hold between 64 | | | | message at the same time. |
| megabytes and 2 gigabytes of data. The | | | | |
| popularity of flash drives have grown | | | | The concept of delivering your marketing |
| significantly over the past several years as | | | | messages via thumb drive was started several |
| storage capacities have increased and | | | | years ago when automobile manufacturers |
| USB-enabled computers have become ubiquitous. | | | | provided flash drives pre-loaded with |
| The popularity and capabilities of flash | | | | presentations touting the features of their |
| drives has led to the advent of flash drive | | | | latest models. The idea has caught on - and |
| marketing. | | | | not just for big companies. Looking for |
| | | | creative and cutting edge ways to stand out |
| The use of USB flash drives as effective | | | | from the competition, large, medium, and |
| marketing tools is continuing to evolve for | | | | small sized firms, companies and |
| forward thinking marketing professionals. | | | | organizations across a wide range of |
| | | | industries are now looking to flash drive |
| Custom Flash Drive Marketing Delivers Branded | | | | marketing to communicate their messages. |
| Product To Customers | | | | |
| | | | Ways That Organizations Can Utilize Flash |
| Thumb drives can be stamped with a company's | | | | Drive Marketing: |
| logo and as a result, custom logo USB drives | | | | |
| have become trade show and convention | | | | - Schools can provide handbooks and required |
| favorites. | | | | course materials to incoming students via |
| | | | thumb drives featuring school colors and |
| Companies are giving branded custom logo | | | | mascot. Students can continue to use the |
| flash drives to key customers and prospects | | | | thumb drive for data storage and transfer |
| providing them with an instant reminder of | | | | throughout the school year |
| your company every time they use the flash | | | | |
| drive to transfer files or back up a | | | | - Design and creative agencies can provide |
| document. Providing your customers (and | | | | multi-media portfolios with links to |
| potential customers) with a branded custom | | | | additional web-based content |
| logo USB flash delivers a great way to market | | | | |
| by keeping your brand in front of customers | | | | - Bands can promote and deliver new music via |
| while giving them something of real value | | | | flash drive. In addition, bands can use USB |
| they will use over and over. | | | | mp3 players to allow users to listen to music |
| | | | directly from the device |
| Flash Drive Marketing Delivers Branded | | | | |
| Product With Targeted Messages | | | | As the popularity and capabilities of USB |
| | | | flash drives continue to grow, marketing |
| Using flash drives as branded giveaways and | | | | professionals will continue to find unique |
| corporate gifts are just the tip of the | | | | and innovative ways to utilize flash drive |
| marketing iceberg. Savvy marketers are | | | | marketing. The marketing possibilities may |
| increasingly using the storage capabilities | | | | only be limited by the imagination. |