| OFFLINE advertising methods. | | | | tell it in person. Phone, friend, in a line |
| | | | at a grocery store, on a bus, in the park. |
| Can you remember when your mom or pop wanted | | | | Just let your imagination go wild with this |
| to sell that old washing machine? What did | | | | one. The more passionate you are about your |
| they do? | | | | product the better your chances are in |
| | | | selling the product. |
| They took a piece of paper wrote a | | | | |
| description: Good washing machine for sale | | | | Why not post an advertisement in a |
| only: $--.-- | | | | Laundromat, grocery store or just about any |
| | | | where you can post a card or 3 x 5 inch card. |
| Then possible added a picture, their phone | | | | |
| number, best time to call and any other | | | | As an example do businesses need Anti-Virus |
| pertinent information to sell the washing | | | | Programs and Spyware Removal? Yes. Leave a |
| machine. | | | | business card with a link a product that |
| | | | would interest them. What other products |
| Put their phone number on the paper about 10 | | | | could a business use? Do some research and |
| - 15 times in little boxes cut or ripped | | | | then present the product to them. |
| strips on the paper so the interested party | | | | |
| can take the phone number with them. | | | | Free source of Business Cards: you can get |
| | | | 250 of them for free. (There is an |
| Now where to place their advertisements with | | | | advertisement on the back of the cards but |
| a little thinking they thought Laundromats | | | | free is good.) |
| the ones that had bulletin boards to post the | | | | |
| ads. | | | | Have you thought of creating cheap flyers? |
| | | | Why not try an experiment and go from door to |
| In a few days mom and pop started to receive | | | | door with them. Take a flyer to businesses in |
| telephone calls and in a couple of weeks sold | | | | your area. Don't leave the flyers at a door |
| their washing machine. | | | | where no one is home. Try to had the flyer to |
| | | | a real person at least your audience will |
| Why did this form of advertising work. | | | | look at it instead of blue boxing it. |
| | | | |
| 1) It was targeted to the right people. | | | | How about going to a sign company and getting |
| People who didn't have a washing machine but | | | | a magnetic sign made for your car advertising |
| would be in the market if the right machine | | | | a product you are trying to sell or having |
| came along. | | | | the lettering put right on to your car. |
| | | | |
| 2) They did something by being proactive by | | | | Think about it companies pay people to drive |
| making the ads and posting them in the most | | | | cars with their logos on them. Would anyone |
| likely place someone looking for a washing | | | | pay money to do that unless there is a |
| machine would be. | | | | benefit to the company advertising. |
| | | | |
| 3) Made it easy for the prospective buyer to | | | | How about newspaper classified advertising, |
| take their telephone number down. | | | | Radio or TV advertising? It all depends on |
| | | | your budget. Remember with offline |
| 4) Had a description that suited the location | | | | advertising it usually takes three times for |
| and the clientele. | | | | this type of advertising for a person to take |
| | | | notice. |
| 5) A call to action was needed for the person | | | | |
| to take the telephone number. | | | | Remember use your head and think about where |
| | | | you can advertise and I am sure you will find |
| Suggestions: | | | | a place where you can and that will be |
| | | | effective for you. |
| Choose a product that appeals to people and | | | | |