| OFFLINE advertising methods. | | | | your product the better your chances are in selling |
| Can you remember when your mom or pop wanted | | | | the product. |
| to sell that old washing machine? What did they do? | | | | Why not post an advertisement in a Laundromat, |
| They took a piece of paper wrote a description: | | | | grocery store or just about any where you can post |
| Good washing machine for sale only: $--.-- | | | | a card or 3 x 5 inch card. |
| Then possible added a picture, their phone number, | | | | As an example do businesses need Anti-Virus |
| best time to call and any other pertinent information | | | | Programs and Spyware Removal? Yes. Leave a |
| to sell the washing machine. | | | | business card with a link a product that would |
| Put their phone number on the paper about 10 - 15 | | | | interest them. What other products could a business |
| times in little boxes cut or ripped strips on the paper | | | | use? Do some research and then present the |
| so the interested party can take the phone number | | | | product to them. |
| with them. | | | | Free source of Business Cards: you can get 250 of |
| Now where to place their advertisements with a little | | | | them for free. (There is an advertisement on the |
| thinking they thought Laundromats the ones that had | | | | back of the cards but free is good.) |
| bulletin boards to post the ads. | | | | Have you thought of creating cheap flyers? Why not |
| In a few days mom and pop started to receive | | | | try an experiment and go from door to door with |
| telephone calls and in a couple of weeks sold their | | | | them. Take a flyer to businesses in your area. Don't |
| washing machine. | | | | leave the flyers at a door where no one is home. |
| Why did this form of advertising work. | | | | Try to had the flyer to a real person at least your |
| 1) It was targeted to the right people. People who | | | | audience will look at it instead of blue boxing it. |
| didn't have a washing machine but would be in the | | | | How about going to a sign company and getting a |
| market if the right machine came along. | | | | magnetic sign made for your car advertising a |
| 2) They did something by being proactive by making | | | | product you are trying to sell or having the lettering |
| the ads and posting them in the most likely place | | | | put right on to your car. |
| someone looking for a washing machine would be. | | | | Think about it companies pay people to drive cars |
| 3) Made it easy for the prospective buyer to take | | | | with their logos on them. Would anyone pay money |
| their telephone number down. | | | | to do that unless there is a benefit to the company |
| 4) Had a description that suited the location and the | | | | advertising. |
| clientele. | | | | How about newspaper classified advertising, Radio or |
| 5) A call to action was needed for the person to | | | | TV advertising? It all depends on your budget. |
| take the telephone number. | | | | Remember with offline advertising it usually takes |
| Suggestions: | | | | three times for this type of advertising for a person |
| Choose a product that appeals to people and tell it in | | | | to take notice. |
| person. Phone, friend, in a line at a grocery store, on | | | | Remember use your head and think about where |
| a bus, in the park. Just let your imagination go wild | | | | you can advertise and I am sure you will find a place |
| with this one. The more passionate you are about | | | | where you can and that will be effective for you. |