| OFFLINE advertising methods. | | | | you are about your product the better |
| Can you remember when your mom or pop | | | | your chances are in selling the product. |
| wanted to sell that old washing machine? | | | | Why not post an advertisement in a |
| What did they do? | | | | Laundromat, grocery store or just about |
| They took a piece of paper wrote a | | | | any where you can post a card or 3 x 5 |
| description: Good washing machine for | | | | inch card. |
| sale only: $--.-- | | | | As an example do businesses need |
| Then possible added a picture, their | | | | Anti-Virus Programs and Spyware Removal? |
| phone number, best time to call and any | | | | Yes. Leave a business card with a link a |
| other pertinent information to sell the | | | | product that would interest them. What |
| washing machine. | | | | other products could a business use? Do |
| Put their phone number on the paper | | | | some research and then present the |
| about 10 - 15 times in little boxes cut | | | | product to them. |
| or ripped strips on the paper so the | | | | Free source of Business Cards: you can |
| interested party can take the phone | | | | get 250 of them for free. (There is an |
| number with them. | | | | advertisement on the back of the cards |
| Now where to place their advertisements | | | | but free is good.) |
| with a little thinking they thought | | | | Have you thought of creating cheap |
| Laundromats the ones that had bulletin | | | | flyers? Why not try an experiment and go |
| boards to post the ads. | | | | from door to door with them. Take a |
| In a few days mom and pop started to | | | | flyer to businesses in your area. Don't |
| receive telephone calls and in a couple | | | | leave the flyers at a door where no one |
| of weeks sold their washing machine. | | | | is home. Try to had the flyer to a real |
| Why did this form of advertising work. | | | | person at least your audience will look |
| 1) It was targeted to the right people. | | | | at it instead of blue boxing it. |
| People who didn't have a washing machine | | | | How about going to a sign company and |
| but would be in the market if the right | | | | getting a magnetic sign made for your |
| machine came along. | | | | car advertising a product you are trying |
| 2) They did something by being proactive | | | | to sell or having the lettering put |
| by making the ads and posting them in | | | | right on to your car. |
| the most likely place someone looking | | | | Think about it companies pay people to |
| for a washing machine would be. | | | | drive cars with their logos on them. |
| 3) Made it easy for the prospective | | | | Would anyone pay money to do that unless |
| buyer to take their telephone number | | | | there is a benefit to the company |
| down. | | | | advertising. |
| 4) Had a description that suited the | | | | How about newspaper classified |
| location and the clientele. | | | | advertising, Radio or TV advertising? It |
| 5) A call to action was needed for the | | | | all depends on your budget. Remember |
| person to take the telephone number. | | | | with offline advertising it usually |
| Suggestions: | | | | takes three times for this type of |
| Choose a product that appeals to people | | | | advertising for a person to take notice. |
| and tell it in person. Phone, friend, in | | | | Remember use your head and think about |
| a line at a grocery store, on a bus, in | | | | where you can advertise and I am sure |
| the park. Just let your imagination go | | | | you will find a place where you can and |
| wild with this one. The more passionate | | | | that will be effective for you. |