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Offline Advertising 101 - Creative Use Of Offline Advertising

OFFLINE advertising methods. your chances are in selling the product.
Can you remember when your mom or pop Why not post an advertisement in a
wanted to sell that old washing machine? Laundromat, grocery store or just about
What did they do? any where you can post a card or 3 x 5
They took a piece of paper wrote a inch card.
description: Good washing machine for As an example do businesses need
sale only: $--.-- Anti-Virus Programs and Spyware Removal?
Then possible added a picture, their Yes. Leave a business card with a link a
phone number, best time to call and any product that would interest them. What
other pertinent information to sell the other products could a business use? Do
washing machine. some research and then present the
Put their phone number on the paper about product to them.
10 - 15 times in little boxes cut or Free source of Business Cards: you can
ripped strips on the paper so the get 250 of them for free. (There is an
interested party can take the phone advertisement on the back of the cards
number with them. but free is good.)
Now where to place their advertisements Have you thought of creating cheap
with a little thinking they thought flyers? Why not try an experiment and go
Laundromats the ones that had bulletin from door to door with them. Take a flyer
boards to post the ads. to businesses in your area. Don't leave
In a few days mom and pop started to the flyers at a door where no one is
receive telephone calls and in a couple home. Try to had the flyer to a real
of weeks sold their washing machine. person at least your audience will look
Why did this form of advertising work. at it instead of blue boxing it.
1) It was targeted to the right people. How about going to a sign company and
People who didn't have a washing machine getting a magnetic sign made for your car
but would be in the market if the right advertising a product you are trying to
machine came along. sell or having the lettering put right on
2) They did something by being proactive to your car.
by making the ads and posting them in the Think about it companies pay people to
most likely place someone looking for a drive cars with their logos on them.
washing machine would be. Would anyone pay money to do that unless
3) Made it easy for the prospective buyer there is a benefit to the company
to take their telephone number down. advertising.
4) Had a description that suited the How about newspaper classified
location and the clientele. advertising, Radio or TV advertising? It
5) A call to action was needed for the all depends on your budget. Remember with
person to take the telephone number. offline advertising it usually takes
Suggestions: three times for this type of advertising
Choose a product that appeals to people for a person to take notice.
and tell it in person. Phone, friend, in Remember use your head and think about
a line at a grocery store, on a bus, in where you can advertise and I am sure you
the park. Just let your imagination go will find a place where you can and that
wild with this one. The more passionate will be effective for you.
you are about your product the better




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