| Entrepreneurial spirit is sweeping the Nation's interest | | | | involved in a successful home-based or internet-based |
| at a phenomenal rate; people everywhere are | | | | businesses use network marketing strategies to |
| exploring startup opportunities for a new home or | | | | successfully thrive in the marketplace. These people |
| internet-based business. Network marketing is the | | | | connect with network marketing concepts and |
| powerful engine turbo-driving this skyward trend. | | | | practices on a more advanced level, often as their |
| Most home (or internet) based companies share a | | | | sole source of livelihood.Network marketing at it's |
| common, sales-approach trait: they utilize network | | | | peak or apex level of performance, boasts millionaires |
| marketing techniques and skills to achieve business | | | | around the world. Successful network marketing |
| success.This report provides a definition of what | | | | companies include USANA, SFI Marketing, Mellaleuca, |
| network marketing is. It also touches on some of the | | | | Mary Kay Cosmetics, Avon, and many others. (Susan |
| who, what, when, where, and whys associated with | | | | Ward)Why do people get involved?There are many |
| this often ambiguously interpreted phrase.What is | | | | reasons why people get involved in network |
| Network Marketing?Network (v. intr.): To interact or | | | | marketing. Some do it unknowingly for the |
| engage in informal | | | | self-satisfaction of helping others. Some stumble into |
| communication with others for mutual assistance or | | | | the business by accident, getting 'hooked' on a |
| support.Marketing (n.): The act or process of buying | | | | particular brand or product. Others seek out the |
| and selling in a market. (The American Heritage(R) | | | | unlimited opportunities this type of self-sufficient |
| Dictionary of the English Language)Thus a laymen's | | | | livelihood can provide.People working in this industry |
| term for network marketing could be: People helping | | | | reap substantial tax benefits! According to USANA's |
| people to prosper by the consumption of related | | | | marketing material, people can legally save thousands |
| products, information, and/or services, in a | | | | of dollars with home-based business deductions. |
| collaborative team-inspired effort of | | | | (Usana Health Sciences)."Every North-American |
| self-empowerment.Network marketing is also | | | | Taxpayer who works a full-time job and does |
| referred to as Multilevel Marketing (MLM) or | | | | not have a side business is probably overpaying |
| Cooperative Marketing. It is the process of selling | | | | taxes to the tune of $3,000 to $9,000 a year!" |
| products, services, information, or business | | | | (Sandy Botkin)According to one popular newsletter, |
| opportunities through personal or individual | | | | over 20 million people worldwide, are involved in |
| relationships with family, friends, coworkers, and a | | | | cooperative marketing and their sales are in excess |
| variety of others. The main goal focuses not only on | | | | of one billion dollars. People turn to this type of |
| selling the particular commodity, but also encourages | | | | livelihood for many factors, including current |
| the purchasing party's involvement in selling the | | | | unfavorable economic conditions. (The MLM |
| services or product themselves. In return, these | | | | Watchdog).When will it happen?We subconsciously |
| people often receive discounted products or services | | | | exchange information, ideas, and suggestions, to |
| as well as monetary compensation. Usually, the more | | | | those around us every day. It probably hasn't been |
| people you get involved in this method of | | | | that long since you had a positive or negative impact |
| self-benefiting product distribution, the more benefits | | | | on someone else's decision making. Maybe you |
| or rewards you yourself receive.Network marketing | | | | revealed to your neighbor how much $$ you saved |
| is synonymously referred to as Multi-Level-Marketing | | | | since you started shopping at the discount food |
| or MLM.MLM companies usually thrive on some form | | | | store. Or how about last night's phone conversation |
| of tier structured compensation plan. Simply put, the | | | | with a friend relaying the HOT SALE he or she just |
| more prospects [people] you get involved in your | | | | stumbled upon at a particular salon. Without |
| business, the more residual income you make. | | | | methodically thinking of it, you were sharing |
| Residual income can be thought of as "money earned | | | | information that was self-rewarding and of mutual |
| from your prospects' efforts". This type of income is | | | | benefit. These are examples of network marketing |
| called residual income and is often coined an intangible | | | | occurring at it's simplest level."Either we take hold of |
| asset.Over the years many different types of MLM | | | | the future or the future will take hold of us", Dr |
| companies have come and gone. Lack of standard | | | | Patrick Dixon Chairman Global Change Ltd, ( To |
| business policies and procedures, accountability, and | | | | Network MarketAn in-depth view of the how to |
| other reputable reference availability often drove | | | | principles of network marketing is beyond the scope |
| these businesses to inevitable failure. Many were | | | | of this article. However, the internet has a growing |
| even dubbed illegal due to unethical practices. One | | | | stream of information: One simple Google search for |
| fundraising source states: "Many MLMs were viewed | | | | 'network marketing' returns 83,900,000 entries on |
| as get rich quick scams and disregarded by the | | | | the topic. Today's technological advancements in |
| general population. These scams were often referred | | | | sharing electronic information has made it easier than |
| to as Pyramid schemes and were well planned | | | | ever to explore network marketing, particularly |
| scams". (Profit Quests Fundraising; The MLM File).Who | | | | through affiliated programs and sponsors.Additional |
| participates in Network Marketing?Common people, | | | | ResourcesCarol Lynn Pearson. "Dictionary." The |
| such as you and I! We often share our excitement | | | | American Heritage(R) Dictionary of the English |
| of a newly discovered product or service with our | | | | Language, Fourth EditionThe MLM File, |
| friends or relatives. This may have influence on their | | | | date accessed 9/14/04The MLM Watchdog |
| future purchase or use of that particular commodity. | | | | Archives. "Discover Cooperative Marketing" |
| They in turn tell a neighbor, friend, or coworker, and | | | | date accessed 9/15/04"A New Trend In Fundraising |
| BOOM!: we're participating in word of mouth referral, | | | | - Part 1", Profits Quest Fundraising |
| a common method of network | | | | date accessed 9/15/04Susan Ward. Botkin. |
| marketing.Entrepreneurs! Self-motivated people | | | | |